Car Company Logos

ford logo

In addition to being an essential part of advertising and brand identity, car company logos provide a powerful visual image for auto consumers. Each automobile manufacturer has a unique logo, many of which have changed dramatically over the years. In some cases, these logos are tied to the company's history in surprising ways.

List of Car Company Logos

Abarth logo
Now Fiat's racing arm, Abarth's logo is rich with meaning. The scorpion represents the Zodiac sign of company founder Karl Alberto Abarth, and the shield is a symbol of passion and triumph. The colors beneath the name represent the Italian flag.
Acura logo
Honda's luxury brand features a logo that looks like a stylized letter "A" inside a circle. The symbol also represents the caliper, an important precision engineering tool.
Aixam logo
Now Aixam Mega, the logo for this French microcar manufacturer is simple and elegant, spelling out the company's original name and calling out the first letter with a bold "A" (or "M" in some cases) inside a circular graphic.
alfa_romeo_logo.jpg
This Italian exotic car brand has a complicated, circular logo featuring a red cross and a green snake with a dragon's head. These symbols represent the city of Milan, where the company was founded.
Aston Martin
The British luxury car brand has an iconic logo of a pair of wings with the company name. A version of this logo has graced Aston Martin cars since the 1920s.
Audi
This German automaker's four interlocking rings represent this history of the company as it started out as four smaller companies.
Bajoun
Bajoun is a General Motors brand made and sold only in China. The name means "treasured horse" - and that's exactly what the logo depicts.
Bentley
The British exotic car manufacturer features a winged logo with a letter "B" in the center. The wings in this logo call up the company's aerospace roots.
BMW
BMW's blue and white checkerboard pattern represents an airplane propeller, since BMW was originally an airplane manufacturer. The logo's colors and checks are from the Bavarian flag, where the company was founded.
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This American car brand features a logo with three shields inside a circle. The idea for the shield came from the Buick family crest.
Cadillac
Cadillac has had many logos over the years. This current version features two stalks of wheat with a shield in the center.
Chevrolet
One of the most iconic American car logos, the symbol for Chevrolet is a simple angled cross with a longer horizontal line. The design is referred to as the Chevrolet bowtie.
Chrysler
There are several versions of the Chrysler logo, but the most recognizable is a pentagon with a star in the center, referred to as the Chrysler Pentastar. The current version is sleeker and simpler, suggesting wings.
Citroen logo
The double chevrons in
Citroen's logo represent the Helical Gear, a Citroen invention that is used in every modern automobile. They also represent the company's commitment to technical innovation.
Dacia logo
This Romanian car brand has been part of Renault since 1999.The company is bold and simple, highlighting the company name in a shade of blue representative of one of the colors of the Romanian flag, on a bold, silver-tone graphic.
Daewoo logo

The modern logo of this Korean General Motors brand still bears the crown-shaped emblem from the company's early days. The shape is similar to that of a now defunct, but once popular, football club in South Korea.

Daimler logo
The Daimler logo is simple and elegant, conveying the same sense of understated luxury that this German car manufacturer is known for around the world.
Datsun logo
The Datsun brand is exclusive to Japan and emerging markets like India. The logo places the brand front and center, superimposed over a striking chrome and blue graphic.
Denza logo

As the first Chinese car brand dedicated to new energy vehicles, Denza's logo represents the company's values of responsibility to nature and society

Dodge
The logo for this American brand features is the manufacturer's name in simple block lettering. The two red stripes represent speed and agility.
Ferrari logo
This Italian exotic car manufacturer uses a logo of a rearing horse, often set inside a yellow rectangle. The same horse logo once graced the sides of an Italian ace fighter pilot's plane.
Fiat
Fiat's bold red logo calls to mind its retro roots, as well as a sleek, modern style.
Ford
The Ford logo is simple and instantly recognizable: a blue oval with the company name in script lettering. A version of this logo has been in use since 1927.
GM logo

The white lettering in General Motors' logo stands for the company's purity, charm and integrity. The blue background indicates excellence and trustworthiness.

GMC
This American car company symbol is easy to recognize, since it is simply the letters "GMC" in red block lettering.
Holden logo
This GM-owned Australian car company's logo features a lion rolling a stone - a graphic representation of the invention of the wheel.
Honda
The Japanese carmaker features a symbol of a silver letter "H" inside a rectangle.
Hummer logo
Hummer's logo features the company's name and slogan in block letters appropriate for the company's rugged, yet luxurious, vehicles.
Hyundai
The symbol for the Korean auto company is a slanted blue letter "H" inside an oval
Infiniti
This high-end auto brand has an oval logo with a notch out of the bottom.
Isuzu logo
This Japanese car company's logo is a bright red representation of its name with mirror image "s" and "z" letters.
Jaguar
Luxury carmaker Jaguar has a logo of a leaping jungle cat with the company name underneath.
Jeep
Just like the classic vehicle itself, the Jeep logo is simple and utilitarian, consisting of the company name in block letters.
Jeifang logo
China's first domestic car manufacturer bears a logo with the number one as the focal feature. The company is a joint venture with General Motors, and the colors reflect that relationship.
Kia
This Korean automaker has a logo of the company's name in red letters, surrounded by a red oval.
Lamborghini
The Lamborghini logo is a gold shield with the company name above a charging bull which stands for Taurus, the Zodiac sign of the company founder.
Lancia logo
The Lancia logo features the company's name surrounded by a lance and a shield.
Land Rover
The green oval Land Rover logo is easily recognizable and elegantly simple.
Lexus
The luxury arm of Toyota features a simple letter "L" logo inside a silver circle.
Lincoln
This American carmaker has a simple logo of a vertical rectangle with a cross on it.
Lotus
The Lotus logo is a yellow circle with a green, curved triangle featuring the company name.
Maserati logo
The graphic on Maserati's logo is a red three-pronged spear referred to as a trident. It rises from a base that bears the company's name.
Maybach
Maybach's logo features two overlapping letter "M"s on a triangular, orange background.
Mazda
The logo for this Japanese company features a rounded rectangle with a winged V-shape in the center.
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This simple logo is a circle with a three-pointed star in the center. The logo represents the merging of Mercedes and Daimler who had a laurel wreath and a star as their symbols respectively.
Mini
Mini's iconic, winged logo calls to mind its British roots and retro style.
Mitsubishi
Mitsubishi features a logo with three red diamonds arranged in the shape of a triangle. The logo represents the combination of two family crests.
Nissan
This automaker has a simple logo of a silver circle with the company name across the center.
Opel logo
The Opel logo features lightning streaking across an open circle above the German company's name. The logo is inspired by the Opel Blitz truck, as "blitz" is German for "lightning."
Peugeot logo
Peugeot's logo has featured a lion since 1948. The modern version features a lion above the company's name. The metallic color represents the brand's values, which are excellence, emotion, and allure.
Porsche
The Porsche logo features a shield with a prancing horse in the center, and red and black stripes. The horse represents the city seal of Stuttgart, Germany, where the brand was founded.
RAM logo
The logo for this American brand features a ram's head inside a shield shape.
Renault logo
Renault's logo is a silver diamond above the name on a yellow background. The yellow color represents the brand's joy, optimism and prosperity, while the silver stands for sophistication and creativity.
Renault Nissan Alliance
Representing the alliance of the French and Japanese automakers, this logo features both brand names beneath graphic elements that show their corporate colors joining together.
Renault Samsung Alliance
This logo represents the sophistication and creativity used by Renault Samsung Motors in its quest to produce high-end, modern vehicles and the company's focus on research and development.
Rolls-Royce
This luxury brand has a symbol of two overlapping letter "R"s on a blue background.
Saab
This logo is a blue circle with a red, griffin head wearing a gold crown.
Saturn logo
Saturn's logo is a silver abstract representation for the planet bearing the same name over a red background. The graphic is outlined in silver and positioned above the brand name.
Scion
This Toyota offshoot features an oval logo with a slanted vertical line and a horizontal bar printed with the company name.
SEAT logo
The logo for this Spanish car company features a bold, silver depiction of an "S" above the brand name boldly presented in red.
Skoda logo
The Skoda insignia is an encircled arrow with wings beneath the brand name. The colors and design represent this Czech Republic company's focus on the environment, eco-materials, progress and innovation.
Smart Car
The Smart Car has a logo shaped like the letter "C" with a yellow triangle.
Spyker
The Spyker logo calls to mind the company's aero roots with its airplane propellers.
SRT logo
Street Racing Technology (SRT) is a Chrysler brand. The logo features the brand's initials (and common name) in a slanted shape that indicates speed. The red color represents speed and agility, and is the same shade used in the logo for sister-brand Dodge.
Subaru
Subaru has a blue logo featuring several silver stars. The five smaller stars represent the five Japanese car companies that banded together to form the larger company.
Suzuki logo

This logo features a bold, red "S" symbol above the full name in dark blue. The red represents the brand's passion, determination and vitality, while the blue stands for strength and harmony.

Tesla
This green automaker features a shield-shaped logo with a stylized letter "T."
Toyota
Toyota's current logo is made up of three overlapping ovals and the company name.
Vauxhall logo
The focal point of Vauxhall's logo is a silver griffin over a red-background carrying a flag with a cut-out "V." The modern version showcases the company's UK manufacturing heritage as well as its fresh philosophy toward design.
Volkswagen
This German automaker once had a swastika as its logo, but it now features an overlapping "V" and "W."
Volvo
The symbol of this Swedish automaker is a silver circle with an arrow out of the top right, with the company name across the center.
Wuling logo
The logo for this Chinese car company features five, red diamond shapes put together to represent a capital "W" in an abstract way.

Historical Car Company Logos

Audi AG Historical Logos

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1909 Audi logo
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1932 Audi logo
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1949 Audi logo
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1965 Audi logo
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1969 Audi logo
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1985 Audi logo
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1994 Audi logo
Source: Unternehmensarchiv der AUDI AG (Corporate Archives of AUDI AG)

Benz & Cie. Historical Logos

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1903 Benz & Cie. logo
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1909 Benz & Cie. logo
Source: Daimler © Daimler

BMW Historical Logos

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1917 BMW logo
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1933 BMW logo
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1954 BMW logo
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1974 BMW logo
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1979 BMW logo
Source: BMW Media. Logo © BMW

Cadillac Historical Logos

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1906 Cadillac logo
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1908 Cadillac logo
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1915 Cadillac logo
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1920 Cadillac logo
1933-Cadillac-logo.jpg
1933 Cadillac logo
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1947 Cadillac logo
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1957 Cadillac logo
Source: General Motors Media. Logos © Cadillac

Chevrolet Historical Logos

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1911-1914 Chevrolet logo
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1914 Chevrolet logo
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1916 Chevrolet logo
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1934 Chevrolet logo
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1940-1950 Chevrolet logo
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1942 Chevrolet logo
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1957-1959 Chevrolet logo
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1960's Chevrolet logo
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1965 Chevrolet logo
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1977-1979 Chevrolet logo
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1978 Chevrolet logo
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2000-2001 Chevrolet logo
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2000 Chevrolet logo
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2004 Chevrolet logo
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2004 Chevrolet logo
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Former Chevrolet logo
Source: General Motors Media. Logos © Chevrolet

Chrysler Historical Logos

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1924 Chrysler logo
1928-29_Chry_Wings_logo.jpg
1928-29 Chrysler logo
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1941 Chrysler logo
1946-1948-Chrysler-badge.jpg
1946-48 Chrysler logo
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1954 Chrysler logo
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1955-56 Chrysler logo
1970-80_Chry_Pentastar_logo.jpg
1970-80 Chrysler logo
1997-98_Chry_logo_1.jpg
1997-98 Chrysler logo
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1997-98 Chrysler logo
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1997-98 Chrysler logo
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1997 Chrysler logo
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Chrysler Cerberus logo
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Chrysler logo
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Chrysler logo
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Chrysler logo
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Chrysler logo
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Chrysler red logo
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Chrysler Pentastar logo
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Chrysler Wings logo
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Chrysler Forward Look
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Chrysler Forward Look
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Chrysler Wings logo
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Chrysler Pentastar logo
Source: Chrysler Archives. Logos © Chrysler

Daimler (DMG)

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1902 Daimler logo
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1909 Daimler logo
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1916 Daimler logo
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1921 Daimler logo
Source: Daimler Media. Logo © Daimler

DKW

1904 DKW logo
Source: Unternehmensarchiv der AUDI AG (Corporate Archives of AUDI AG)

Dodge Historical Logos

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1914-28 Dodge Brothers
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1914-28 Dodge Brothers
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1964 Dodge logo
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Dodge logo
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Dodge logo
Source: Chrysler Archives © Dodge

Fiat Historical Logos

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1899 Fiat logo
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1901 Fiat logo
1904-fiat-logo.jpg
1904 Fiat logo
1921-fiat-logo.jpg
1921 Fiat logo
1925-fiat-logo.jpg
1925 Fiat logo
1929-fiat-logo.jpg
1929 Fiat logo
1931-fiat-logo.jpg
1931 Fiat logo
1931-fiat-logo-1.jpg
1931 Fiat logo
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1932 Fiat logo
1938-fiat-logo.jpg
1938 Fiat logo
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1959 Fiat logo
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1965 Fiat logo
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1968 Fiat logo
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1991 Fiat logo
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1999 Fiat logo
Source: Fiat Press © Fiat

Ford Historical Logos

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1903-04 Ford logo
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1903 Ford logo
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1907 Ford logo
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1912 Ford logo
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1928 Ford logo
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1965 Ford logo
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Ford signature logo
Source: Ford Media © Ford

GM Historical Logos

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1920 GM logo
Source: General Motors © GM

Holden Historical Logos

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1928 Holden logo
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1936 Holden logo
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1948 Holden logo
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1972 Holden logo
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1994 Holden logo
Source: General Motors © GM

Horch Historical Logos

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1899 Horch logo
Source: Unternehmensarchiv der AUDI AG (Corporate Archives of AUDI AG)

Jeep Historical Logos

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1948 Jeep logo
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1949 Jeep logo
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1966 Jeep logo
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1966 Jeep logo
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1966 Jeep logo
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1970 Jeep logo
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1970-87 Jeep logo
Source: Chrysler Archives. Logos © Chrysler

Lancia Historical Logos

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1907 Lancia logo
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1911 Lancia logo
1929-Lancia-logo.jpg
1929 Lancia logo
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1957 Lancia logo
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1974 Lancia logo
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2000 Lancia logo
Source: Abarth Press © Lancia

L&K Historical Logos

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First L&K logo
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1895 L&K logo
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1895 L&K logo
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1905 L&K logo
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1925 L&K logo
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L&K signature logo
Source: Skoda © Skoda

Lincoln Historical Logos

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Early Lincoln logo
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Early Lincoln logo
Source: Ford © Ford

Mazda Historical Logos

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1936 Mazda logo
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1936 Mazda logo
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1959 Mazda logo
1975-Mazda-logo.jpg
1975 Mazda logo
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1992 Mazda logo
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1997 Mazda logo
Source: Mazda USA © Mazda

Mercedes-Benz Historical Logos

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1926 Mercedes-Benz logo
Source: Daimler © Daimler

NSU Historical Logos

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1873 NSU logo
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1959 NSU logo
Source: Unternehmensarchiv der AUDI AG (Corporate Archives of AUDI AG)

Oakland Historical Logos

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1930 Oakland logo
Source: General Motors © GM

Oldsmobile Historical Logos

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1901-06 Oldsmobile logo
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1929 Oldsmobile logo
Source: General Motors © GM

Opel Historical Logos

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First Opel logo
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1862 Opel logo
1902-Opel-Logo.jpg
1902 Opel logo
1909-Opel-Logo.jpg
1909 Opel logo
1910-Opel-Logo.jpg
1910 Opel logo
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1937 Opel logo
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1937 Opel logo
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1970 Opel logo
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1987-2002 Opel logo
Source: General Motors © GM

Pontiac Historical Logos

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1939 Pontiac logo
Source: General Motors © GM

Renault Historical Logos

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1900 Renault logo
1906-Renault-logo.jpg
1906 Renault logo
1919-Renault-logo.jpg
1919 Renault logo
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1923 Renault logo
1925-Renault-logo.jpg
1925 Renault logo
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1959 Renault logo
1972-Renault-logo.jpg
1972 Renault logo
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1992 Renault logo
Source: Renault © Renault

SEAT Historical Logos

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1950 SEAT logo
1960-Seat-logo.jpg
1960 SEAT logo
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1970 SEAT logo
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1980 SEAT logo
1992-Seat-logo.jpg
1992 SEAT logo
1999-Seat-logo.jpg
1999 SEAT logo
Source: SEAT © SEAT

Skoda Historical Logos

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1925-34 Skoda logo
1925-1995-Skoda-logo.jpg
1925-95 Skoda logo
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1993-94 Skoda logo
Source: Skoda © Skoda

Wanderer Historical Logos

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1885 Wanderer logo
Source: Unternehmensarchiv der AUDI AG (Corporate Archives of AUDI AG)

Willys Overland Historical Logos

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1937 Willys Overland logo
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1947 Willys Overland logo
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1948 Willys Overland logo
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1949 Willys Overland logo
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1952 Willys Overland logo
Source: Chrysler © Chrysler

List of Car Company Logos

Car company logos can provide interesting insights about the history of the automotive industry, and they are a very important part of consumer brand identification. Next time you pop your hood to check your car's oil or refill the washer fluid, take a glance at the logo as well. This symbol represents where your car's manufacturer has been and where it's going in the future.

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Car Company Logos